STRATEGIES AND INNOVATIONS TO INCREASE FUNDRAISING INCOME AT YATIM MANDIRI FOUNDATION SIDOARJO BRANCH AMID THE COVID-19 PANDEMIC

Abstract

The spread of Covid-19 cases in Indonesia has devastated various sectors of life. Starting from the economy, education, health, social, and many other crucial factors. In addition to having an impact on the national economy, Covid-19 also has an impact on the National Amil Zakat Agency (BAZNAS) regarding innovations in collecting zakat funds. Based on data from the National Amil Zakat Agency (BAZNAS) stated, in December 2019 recipients of zakat from Muzzaki only reached Rp. 21,347,813,515. This amount was obtained from entity zakat amounting to Rp 569,693,965 and individual zakat amounting to Rp 20,778,119,450 Data collection used observation and interview methods. During the Covid-19 pandemic, the Sidoarjo branch of the Yatim Mandiri Foundation developed digital fundraising strategy services such as internal platforms, external platforms, artificial intelligence platforms, and innovation platforms. In addition, in conducting fundraising, Yayasan Yatim Mandiri Sidoarjo Branch applies two fundraising methods, namely direct (direct) fundraising and indirect (indirect) fundraising. The performance for ziscos, in one day visiting the donor's house to educate the public to pay tithe, infaq and alms of at least 10 people. Zakat funds collected at Yatim Mandiri are distributed to poor orphans so that Yatim Mandiri provides a value of blessing that can be multiplied

Keywords : Baznas, Covid-19, Fumdreising, yatimmadiri, zisco

References

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