ANALISIS STRATEGI FUNDRAISING DAN PELAKSANAAN PROGRAM LAZNAS (LEMBAGA AMIL ZAKAT NASIONAL) YATIM MANDIRI DI ERA NEW NORMAL (Studi Kasus Cabang Yatim Mandiri Solo)

Abstract

Throughout the beginning of 2020 until now, the Covid-19 pandemic has had a wide impact on the global health and economic crisis. The Indonesian government enacted the PSBB policy which was then followed by a new policy, namely the New Normal policy, where community activities are restricted and have a large impact on their social activities, especially the impact of work and economy. Likewise, the impact experienced by LAZNAS Yatim Mandiri in the fundraising process experienced obstacles such as payment of bad donors, donors came out as permanent donors of Yatim Mandiri and some obstacles in the sustainability of the program. In this journal will be discussed how the analysis of fundraising strategies and the implementation of the LAZNAS Yatim Mandiri program in the Solo Branch. This study uses qualitative approaches with observation methods, interviews and literature methods. The data used comes from primary and secondary data. The results showed that although the pandemic had an impact that greatly affected the activities of the community and institutions, but LAZNAS Yatim Mandiri has a solution in the form of a strategy that continues to be developed both in terms of the fundraising team and all existing programs to continue running and realized properly so that mustahik will still get its rights from muzaki through Yatim Mandiri.

Keywords: Fundraising , LAZNAS Yatim Mandiri and  New Normal

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